Le Coyotisme : Wile E. Coyote, personnage de cartoon, genius et designer de l’échec is the master‘s thesis I wrote under the direction of Alexandra Midal. 

This is a research dedicated to Wile E. Coyote, cartoon character of Bip-Bip & Coyote (Wile E. Coyote & The Road Runner in V.O). It has only one goal, to catch a bird named Beep-Beep. 

Throughout the episodes, it is understood that the number of design plans or gadgets provided by ACME Corporation, which he uses in quantity. In any case, the result is always the same, the failure.

By an analysis of Various attempts of the coyote, it is possible to determine what are the influences that intervene in a way of conceiving solutions to reach his but. 

His essays reflect a faith in a saving technical progress, a contemporary vision of the 1940s, 1950s and 1960s.
This study made it possible to understand the role of failure in the practice of the coyote designer and to emit why not hypothesis of a concept called Le Coyotisme.
Master Design Space & Communication
Master Thesis 2018

Tutor Thesis : Alexandra Midal

Presenting in June 2018 at Abécédarium : Au-delà des objets : une histoire parallèle du design du film. B pour pour Bip-Bip.
Musée des Arts Décoratif, Paris.

Master Thesis PDF on demand (in French) 
Published on : http://masterthesis-maspaceandcommunication.com http://abecedarium.co/slideshow/ (soon)